Archive for the ‘Careers in fashion’ Category

Q&A with fashion blogger Erika Sorocco

December 2, 2009

In the world of blogging, fashion & style has definitely grown in special niches online. And while I’m so proud of this blog, it would not be possible if it wasn’t more other fashionable blogs that have inspired me.

One of those fashionable blogs I’m inspired by is Cafe Fashionista. Creator and author, Erika Sorocco says she is a “caffeine-addicted blogger with a passion for fashion and a firm belief that every moment in life deserves a soundtrack. When she’s not working on her book about style or dreaming of New York City, she can be found shopping…er, doing research…for her blog Café Fashionista.”

Eric launched Cafe Fashionista in January of 2009 and almost a year later she is gets on average, 800 hits per day, about 5,600 hits per week and 23,000 visitors per month. Read on to find what it takes to be a successful fashion & style blogger and advice on how to write original content for your fashion & style blog.

Blogger Erika Sorocco,

KM: What experience have you gained as a fashion and style blogger in preparation for the fashion industry?

ES: Two things I’ve learned: it’s saturated and disposable. I’ll clarify.

When I say it’s saturated, I mean that there are billions of people wanting to get into the fashion industry – be it as a model, a writer, a designer – but only a slim few actually achieve that goal. The industry is overwhelmed with wannabes. I think it’s great to dream, and to work for what you want, but always have a back-up plan. I’ll tell you right now, I devote countless hours to Café Fashionista – I stay up late, I wake up early, I stay in on weekends a lot of the time, I miss out on parties; all so I can ensure that I am happy with my content. But guess what? I’m not a journalism major. I’m a double major in Psychology and Business/Marketing. Once I complete my BA I’m going to enter either an MBA or MFT program. I love fashion. I love writing. I will forever hope that one day I can make a living doing a mix of them both; but the reality is that it’s not always possible because of how saturated those particular fields are.



When I grow up…

November 11, 2009

Breaking into the creative industry may be hard, but not impossible.

If you love to plan outfits or put together interesting looks maybe you should consider being a stylist, drawing or sewing.. how about designing clothes? Or maybe you enjoy more of the behind the scenes look…future fashion magazine editor?Not sure if you belong in the fashion industry? Take this quiz to find out what your future may hold.

Even though I already know what my career aspirations are, I wanted to be doubly sure so I took the quiz and low and behold, no surprising answer.

Also, don’t forget to enter my accessory giveaway! The contest is still open until Friday at midnight.

Fashion U part three: Inside the Teen Vogue fashion closet

October 30, 2009

When I was a little girl I used to daydream of one day having a walk-in closet so big I could live there. I would literally live, eat and sleep fashion. In fact, I still daydream about the day I have my own huge walk-in closet.

As one of my seminars, I signed up to go on the Teen Vogue editorial floor tour where I got to see a behind-the-scenes look at where my favorite magazine is made each month.

Teen Vogue fashion market editor Mary Kate Steinmiller and fashion assistant Justin Berkowitz showed Fashion U students memorable places in the office as well shared magazine secrets.

I got to see offices of the editors, including editor-in-chief Amy Astley’s office… the art department and production area, the beauty closet and the what they consider the “heart and soul” of the magazine… the fashion closet.

Check out some photos I took from the editorial floor tour!


4 Times Square


Inside the Teen Vogue offices

see more of my photos

Fashion U part II: Let’s talk style with Eric Daman

October 27, 2009

If there was one thing I learned listening to Gossip Girl costume designer and creative director for Charlotte Russe, Eric Daman, it’s great style cannot be purchased.

Everyday we are bombarded by advertisements from businesses about the hottest trends and the fashion must-haves but we often forget it’s not always about how much you have, it’s how you wear it.

It’s inspiring to see a stylist in the fashion industry that works with designer fashions on a day-to-day basis on the set of Gossip Girl but at the same time work with a company that sells apparel for a lower cost.

Daman spoke about some popular trends this season including big shoulder pads, holiday sparkle, draping tops and sweaters, the 30s flapper, headbands (thank you Blair Waldorf!) and black & white designs. And as a gift to students who attended his seminar, we received 20% cards to Charlotte Russe and a silver necklace.

Check out this video I took of two other popular looks you may see this season!

The Teen Vogue Handbook: for the savvy bookworm

October 21, 2009

Only one more day before I pack my bags and head to the big city where I’ll get to meet holy fashion designers and editors.

But before I go, I’m going to pick up my copy of the must-have book for any aspiring designers, editors, photographers and artists.

The Teen Vogue Handbook is perfect for anyone who wants to know the ins and outs of the fashion careers and internships. And the best part? The tips and tricks come from the professionals themselves.

Check out an inside look about the book from Teen Vogue Editor-in-chief, Amy Astley.