Q&A with fashion blogger Erika Sorocco

December 2, 2009

In the world of blogging, fashion & style has definitely grown in special niches online. And while I’m so proud of this blog, it would not be possible if it wasn’t more other fashionable blogs that have inspired me.

One of those fashionable blogs I’m inspired by is Cafe Fashionista. Creator and author, Erika Sorocco says she is a “caffeine-addicted blogger with a passion for fashion and a firm belief that every moment in life deserves a soundtrack. When she’s not working on her book about style or dreaming of New York City, she can be found shopping…er, doing research…for her blog Café Fashionista.”

Eric launched Cafe Fashionista in January of 2009 and almost a year later she is gets on average, 800 hits per day, about 5,600 hits per week and 23,000 visitors per month. Read on to find what it takes to be a successful fashion & style blogger and advice on how to write original content for your fashion & style blog.

Blogger Erika Sorocco,

KM: What experience have you gained as a fashion and style blogger in preparation for the fashion industry?

ES: Two things I’ve learned: it’s saturated and disposable. I’ll clarify.

When I say it’s saturated, I mean that there are billions of people wanting to get into the fashion industry – be it as a model, a writer, a designer – but only a slim few actually achieve that goal. The industry is overwhelmed with wannabes. I think it’s great to dream, and to work for what you want, but always have a back-up plan. I’ll tell you right now, I devote countless hours to Café Fashionista – I stay up late, I wake up early, I stay in on weekends a lot of the time, I miss out on parties; all so I can ensure that I am happy with my content. But guess what? I’m not a journalism major. I’m a double major in Psychology and Business/Marketing. Once I complete my BA I’m going to enter either an MBA or MFT program. I love fashion. I love writing. I will forever hope that one day I can make a living doing a mix of them both; but the reality is that it’s not always possible because of how saturated those particular fields are.

Read the rest of this entry »


Wish List

November 30, 2009
Happy December to everyone! For many this is the start of the holiday season and hopefully lots of snow to come.

Black Friday was the kick-off for Holiday shopping this year but if you tend to procrastinate like me, you know we will wait till the last minute.

Stuck on gift ideas? Here are my top five gift-picks for him or her and all are under $50.

1. Urban Outfitters fingerless gloves $16

2. Urban Outfitters knit scarf for men $35

3. Forever XXI rhinestone studded clutch $10

4. J.Crew strip heavyweight slub jersey rugby shirt $49.50

5. American Apparel shiny leggings $46

Holiday brainwash

November 28, 2009

One of my favorite things about the holiday season are the retail store commercials that are geared toward holiday shopping, not gonna lie.

Maybe it’s the chanting or the choreography but this Gap commercial is just awesome. Makes me want to buy a Gap sweater… and dance and frolick in my room. hehe.

Bibs aren’t for babies

November 15, 2009



Vera Wang runway look

Bib necklaces have dominated the runways this season and are pieces of jewelry everyone should have.


The ultra oversized necklaces are perfect to help make any bland outfit pop. And the best part is, you don’t have to pay the runway price for a necklace like this!

Check out various bib necklaces from Charlotte Russe and Forever 21.

And the winner is…

Thank you to everyone who entered Bmore in Style’s Accessory Giveaway! Everyone had such great responses about describing their style and what their inspired by.

Unfortunately, I could only pick one winner and I literally put the entries in a hat and pulled out a name. Congrats to Kelly Schraf! She will be receiving the accessory of her choice from Forever 21.


Midwest style vs. east coast style

November 14, 2009

East coast style and west coast style have always been popularily compared to one another. But what about the midwest? I was able to score a Q&A with Michigan State University college student, Kerry Chereskin.

Aspiring fashion magazine editor, Chereskin talks about the looks she loves and how Midwest style leans towards the more laid back look.

KM: How would you describe your personal style?

I would describe my style as classic with a twist- I like to play with the trends a little bit and try new things to make it my own. I love taking simpler pieces and playing them up with accessories.

KM: How do Midwesterners like to dress?
KC: Midwesterner’s definitely dress for comfort and warmth- especially during the winter! Of course we love dressing up for fun evenings and events, but for the most part its very casual, which is why its always so fun to travel to the east coast where it seems more acceptable to dress up and be stylish, while playing with trends and trying new daring things. If you dress too crazy in the midwest, people tend to stare at you like you are out of place.

KM: What’s the overall style aesthetic at your college campus?
KC: The overall style aesthetic at Michigan state is casual during the day and more trendy for the bar scene and parties at night. Students tend to follow alot of the same trends though (northface jackets, ugg boots, and leggings) which can be frustrating. For class, sweatpants are acceptable…anything goes really. But for nights out, definitely dress the part!

KM: Where do you like to shop?
KC:  While I’m in Michigan I shop at J Crew, Urban Outfitters, Anthropologie, and department stores like Nordstrom. Midwesterners are definitely more hesitant to take fashion risks.

KM: Is there a big vintage or thrift store shopping presense in Michigan?
KC: Vintage shopping is not very big in the midwest as far as I’m aware. My friends and I rarely go in thrift stores unless we are looking looking for something in particular.

KM: What is your must-have accessory?
KC: My must have accessory of the moment are large statement necklaces. They can dress up any outfit and definitely make your look more interesting! Boots are also great for fall, you can pair them with so many different outfits- a dress or skirt with tights or with your skinny jeans.

KM: What is a really big trend on campus right now?
KC: The big trend at Michigan State right now is probably wearing the higher waisted skirts with tank tops and platform heels. Ugg boots, and the long down northface jackets are a must to bear the cold weather here.

KM: Would you classify yourself as a trend setter or trend follower?
KC: I like to think of myself as a mix between a trendsetter and trend follower. I like to follow the trends and keep up with all of the fashion pages in my favorite magazines, but I like to put my own spin on them to make it my own.

When I grow up…

November 11, 2009

Breaking into the creative industry may be hard, but not impossible.

If you love to plan outfits or put together interesting looks maybe you should consider being a stylist, drawing or sewing.. how about designing clothes? Or maybe you enjoy more of the behind the scenes look…future fashion magazine editor?Not sure if you belong in the fashion industry? Take this quiz to find out what your future may hold.

Even though I already know what my career aspirations are, I wanted to be doubly sure so I took the quiz and low and behold, no surprising answer.

Also, don’t forget to enter my accessory giveaway! The contest is still open until Friday at midnight.

Keep in style accessories contest

November 10, 2009

The one thing I try to stress the most is personal style is a skill.  It can’t be bought and it should be easily expressed through what you wear.

I believe that accessories are what make a look so great. Again, it shouldn’t have to cost too much either! Mixing and matching designer pieces with less expensive things can really make an outfit work.

That being said, I am doing the first ever Bmore in Style ‘Keep in style’ contest! One lucky reader of mine will win one of the accessories (their choice) below.


Forever 21 Molded link cuff


Gauzy fashion scarf (more colors available)


Yarn trimmed chain necklace























To enter the Keep In Style Accessories Giveaway:

For one entry, leave a comment between now and Friday November 13, 2009 at midnight EST stating what your personal style is and why accessories complete an outfit.

For two entries, Twitter about this giveaway, and leave a comment on this post between now and Friday November 13, 2009 at midnight EST with your Twitter URL.

For three entries, link about this giveaway on Facebook (or blog if you have one) and follow me on Twitter (@dcshopgirl), and leave a comment on this post between now and Friday November 13, 2009 at midnight EST.

Bringing back the grunge look

November 7, 2009

Take a trip on the fashion era merry-go-round and you’ll see we’ve traveled back not too far. Hello nineties grunge revival!

The leather jacket, the ripped tights and the flannel plaid says it all. If you want to incorporate this look into your wardrobe it won’t cost you much!

Be creative and take a walk on the wild side and search for the best pieces at consignment and thrift stores in the area.

The Salvation Army, Goodwill and Wise Penny are all places will offer unique clothing to give you the punk rock look.

Oprah knows best

November 3, 2009

Today I was confined to my bed due to my flu symptoms but on the bright side, I caught up with The Oprah Winfrey Show (I’ve missed that show) and to my liking they had a special episode on accessories shopping.

Sylists, fashionistas and other professionals went over must-haves every woman should have in her closet.

Take note, because I sure did, on the six must-have shoes we all need in our closet.

Think they’re missing something? Post your must-have here!

Fashion U part three: Inside the Teen Vogue fashion closet

October 30, 2009

When I was a little girl I used to daydream of one day having a walk-in closet so big I could live there. I would literally live, eat and sleep fashion. In fact, I still daydream about the day I have my own huge walk-in closet.

As one of my seminars, I signed up to go on the Teen Vogue editorial floor tour where I got to see a behind-the-scenes look at where my favorite magazine is made each month.

Teen Vogue fashion market editor Mary Kate Steinmiller and fashion assistant Justin Berkowitz showed Fashion U students memorable places in the office as well shared magazine secrets.

I got to see offices of the editors, including editor-in-chief Amy Astley’s office… the art department and production area, the beauty closet and the what they consider the “heart and soul” of the magazine… the fashion closet.

Check out some photos I took from the editorial floor tour!


4 Times Square


Inside the Teen Vogue offices

see more of my photos